Archive for December, 2011

~Urge to label~


The urge to label,  is the idea,

that every berry belong to a specific jar,

we have already written the labels,

and it is annoying to find a berry,

to which there is no jar labeled and ready.

Yes some jams consist of many berries,

a mind boggling but acceptable thought.

We just add more labels. Easy and comfortable. Fast food line mentality.

But no more than three. Why?

The jars outside cannot contain more than three labels.

So they get visible and clear.

For us to easily distinguish and to pick.

The human without a label,

can happily live on in the forest,

not picked but still be picked on.

Only the wild animals understand,

that there is no need for a jar or a label,

just the openness of taste and imagination,

for everyone to understand and enjoy.

(Robert Saravanan Hedlerfog)

Writer Philosophy

Professionally driven to catch the core sentiments & correct tone in any context.

Through a well researched, clear and imaginative mind and connected heart document/describe that company, individual, concept, special moment, event, feeling, situation, product, translation in the best way and needed form to reach planned and desired effects.

December 2011
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